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Social Media 101: The Ultimate Guide To Grow Your Business



Social Media 101: The Ultimate Guide To Grow Your Business

Social media refers to all the interactive technologies that facilitate the creation and sharing of information, ideas and interests, or any other forms of expression through virtual communities and networks. Traditionally, social media was used to link up people with similar interests or make friends and social networks.

But in recent years, this technological tool has evolved into a powerful business marketing tool. In the United Kingdom and other parts of the world, many companies have turned to social media to grow their businesses. One can hardly talk about marketing without social media as one of the integral tools.

If you’re looking to grow your business using social media, then you’re in the right place. This article will take you through everything you need to know about social media as a tool to grow your business.

Leveraging Social Media For Business Growth

According to Hootsuite, there are currently more than 4.2 billion active social media users across the globe. On average, each user spends around 2.5 hours on their social media accounts every single day.

Social Media

The potential impact on reach, brand awareness, and profits has led many businesses to work on improving their social media marketing strategy.With the help of social media companies in Edinburgh, your business can build an effective strategy to connect to your target audience. The first step is to recognize that not all social media platforms are made equal.

Here are the five common forms of social media and some tips on how you can leverage them for your business:

1.Social Networking

Social networking platforms like Facebook, WhatsApp, and WeChat allow users to interact in many different ways. If you’re looking to market a small business, social networking platforms could be a great starting point for your marketing strategy.

Here are some great tips that you can use:

  • Build a business profile, and include links to your website and details about your service offering.
  • Once you’ve set up your profile, post news and updates about your business.
  • Use your page to easily communicate with your audience through instant messaging and other actions like commenting, tagging, hashtagging, and many other ways.
  • Some platforms also allow users to review your business. Make sure that you respond to these reviews immediately and respectfully.

Social networks can also be useful to your company in many other ways, including providing entertainment and providing a great platform for e-commerce. Some platforms emphasize career-related networking, where businesses can create business profiles and attract a targeted audience within their industries.

2.Photo Sharing

Photo sharing has become a popular influencer marketing tool. Sites like Instagram and Flickr are especially effective platforms for increasing brand awareness. They specialize in visual forms of media, including photos and short videos with captions.

Keep the following tips in mind when you’re using photo sharing platforms:

  • Post unique and create photos, stories, andlive videos to promote your business or products.
  • Just as with social networking platforms, you can interact with your audience through comments, tags, and direct messages.
  • High-quality images are crucial. Make sure that these images are visually appealing, attention grabbing, and carefully curated.

Photo sharing platforms can be helpful to businesses like stores and restaurants that want to display their products. Goods like food, clothes, groceries, or other products can also be marketed through photo sharing.

3.Video Sharing

Video sharing is a great way to demonstrate how your products work. Restaurants can showcase some of their recipes, and tech industries can share demo videos to promote their offerings.  Video sharing platforms also have many opportunities for monetization as well as advertisement.

Most businesses seem to have begun to embrace video marketing as videos can be longer than most other social forms of media. Also, most video sharing platforms offer analytics and have great optimisation features. You could make take advantage of such platforms by creating and sharing marketing videos that could boost your sales.


Blogging platforms allow you to post about niche topics, like politics, events, and pop culture. Here’s how you can use blogging to grow your business:

  • When you publish a post through such platforms, make sure that other users can share or comment on the conversation. Blogging platforms like Tumblr can be useful to stir up discussion around niche topics or industries.
  • Write about your business’s industry topics and use links to refer people to your products or website. Make sure that you’re transparent about these product placements.
  • Allow users to subscribe to your blog.
  • Make sure that you observe SEO best practices to make it easier for search engine users to find your blog and business website.

Blogging can be a great way to get people interested in your products or services. Writing about your business can also help with getting reviews, endorsements, and ultimately, more business.


Social media has provided opportunities for businesses in various industries and sectors across the globe. The platforms share some similarities when it comes to maximizing your marketing efforts. The features and tips discussed above should help you navigate each platform successfully.

At the same time, you should also remember that you don’t have to use all of them at the same time. Don’t spread yourself too thin—choose and focus on the ones that your target audience uses.