Digital Marketing
Social Media 101: The Ultimate Guide To Grow Your Business
Social media refers to all the interactive technologies that facilitate the creation and sharing of information, ideas and interests, or any other forms of expression through virtual communities and networks. Traditionally, social media was used to link up people with similar interests or make friends and social networks.
But in recent years, this technological tool has evolved into a powerful business marketing tool. In the United Kingdom and other parts of the world, many companies have turned to social media to grow their businesses. One can hardly talk about marketing without social media as one of the integral tools.
If you’re looking to grow your business using social media, then you’re in the right place. This article will take you through everything you need to know about social media as a tool to grow your business.
Leveraging Social Media For Business Growth
According to Hootsuite, there are currently more than 4.2 billion active social media users across the globe. On average, each user spends around 2.5 hours on their social media accounts every single day.
The potential impact on reach, brand awareness, and profits has led many businesses to work on improving their social media marketing strategy.With the help of social media companies in Edinburgh, your business can build an effective strategy to connect to your target audience. The first step is to recognize that not all social media platforms are made equal.
Here are the five common forms of social media and some tips on how you can leverage them for your business:
1.Social Networking
Social networking platforms like Facebook, WhatsApp, and WeChat allow users to interact in many different ways. If you’re looking to market a small business, social networking platforms could be a great starting point for your marketing strategy.
Here are some great tips that you can use:
- Build a business profile, and include links to your website and details about your service offering.
- Once you’ve set up your profile, post news and updates about your business.
- Use your page to easily communicate with your audience through instant messaging and other actions like commenting, tagging, hashtagging, and many other ways.
- Some platforms also allow users to review your business. Make sure that you respond to these reviews immediately and respectfully.
Social networks can also be useful to your company in many other ways, including providing entertainment and providing a great platform for e-commerce. Some platforms emphasize career-related networking, where businesses can create business profiles and attract a targeted audience within their industries.
2.Photo Sharing
Photo sharing has become a popular influencer marketing tool. Sites like Instagram and Flickr are especially effective platforms for increasing brand awareness. They specialize in visual forms of media, including photos and short videos with captions.
Keep the following tips in mind when you’re using photo sharing platforms:
- Post unique and create photos, stories, andlive videos to promote your business or products.
- Just as with social networking platforms, you can interact with your audience through comments, tags, and direct messages.
- High-quality images are crucial. Make sure that these images are visually appealing, attention grabbing, and carefully curated.
Photo sharing platforms can be helpful to businesses like stores and restaurants that want to display their products. Goods like food, clothes, groceries, or other products can also be marketed through photo sharing.
3.Video Sharing
Video sharing is a great way to demonstrate how your products work. Restaurants can showcase some of their recipes, and tech industries can share demo videos to promote their offerings. Video sharing platforms also have many opportunities for monetization as well as advertisement.
Most businesses seem to have begun to embrace video marketing as videos can be longer than most other social forms of media. Also, most video sharing platforms offer analytics and have great optimisation features. You could make take advantage of such platforms by creating and sharing marketing videos that could boost your sales.
4.Blogging
Blogging platforms allow you to post about niche topics, like politics, events, and pop culture. Here’s how you can use blogging to grow your business:
- When you publish a post through such platforms, make sure that other users can share or comment on the conversation. Blogging platforms like Tumblr can be useful to stir up discussion around niche topics or industries.
- Write about your business’s industry topics and use links to refer people to your products or website. Make sure that you’re transparent about these product placements.
- Allow users to subscribe to your blog.
- Make sure that you observe SEO best practices to make it easier for search engine users to find your blog and business website.
Blogging can be a great way to get people interested in your products or services. Writing about your business can also help with getting reviews, endorsements, and ultimately, more business.
Conclusion
Social media has provided opportunities for businesses in various industries and sectors across the globe. The platforms share some similarities when it comes to maximizing your marketing efforts. The features and tips discussed above should help you navigate each platform successfully.
At the same time, you should also remember that you don’t have to use all of them at the same time. Don’t spread yourself too thin—choose and focus on the ones that your target audience uses.
As one of the leading social networking sites nowadays, Twitter is a good way to promote a business. Engagements and search results can be easily achieved. Through a 140-character content, you have the power to expand your business.
Retweets and Likes are mostly the forms of promotions that Twitter uses. But because Twitter uses a different method of curating the content, there is a possibility that new tweets will cover up the tweets, tweeted just minutes ago.
So, as proven time and again, Twitter is a great tool for promoting. But it isn’t a genie’s lamp that would grant you wishes for faster marketing success. Instead, it needs to have great content that is relevant to your audience.
How to use Twitter for your Dental Campaign
Social media is a great way to grow your practice with dental marketing ideas, especially if you’re looking for dental patients. Twitter in particular is a good platform to start with, as it allows you to connect and communicate with your audience in the most direct and effective way.
There are many benefits to using twitter for your dental marketing even if you are not a “techie” or a “geek”.
Here are some of them:
- Twitter provides a fast and effective way to communicate with your target audience.
- You can interact with people who might not know who you are yet. You can build relationships with potential clients.
- Twitter can help you find new customers. Use hashtags to get known by new customers who might be looking for someone exactly like you.
- Twitter helps you stay relevant and up-to-date on current trends and news affecting your industry. You can share important information regarding dental health, dentists, procedures and products with your followers.
- Twitter gives you credibility as an expert by sharing your knowledge and experience with other dental practitioners, patients and potential clients.
Twitter might be a little bird that only allows 140 characters, but if you know how to maximize its use, then you’ll expect better results.
Here are some the tips on using Twitter for your marketing strategy:
Know How to Use the Search Option Properly
A lot of Twitter users don’t know how the search options work and how to properly use the search operators to accurately get the results that they need.
Most people just randomly type keywords in the search box, but what they did not know is that Twitter will only search tweets that have all those words. The results usually show unrelated tweets, to what you intend to find.
However, to obtain better results, users should use the search operator or in between the two keywords that they are searching. And if they are using phrases to search something, it is better to use “” for better results.
From Pinned Tweet to Feature Box
Feature Box is like a lead magnet of your page that allows visitors to add to your email list – it is a form that is on the top of your homepage. You can turn your pinned tweet into a feature box by using lead generation cards and a pinned tweet.
You can create this by only making a Lead Generation Card that includes rewards for people who use or answer the form then pin the tweet to your Twitter profile, then there you have it!
This tool will come in handy in the future when you use it with other marketing tools, and you can directly download your email list with this also.
Tweet the Same Content Many Times but Tweak it a Little
The downside that Twitter has a lot of users is that recent tweets immediately are covered by other tweets. And it results in previous tweets being neglected and becomes useless.
What you can do to maximize the tweeting process to promote this is to tweet the same content a lot of times. Don’t be afraid to do it, because sometimes your second tweet will work better than your first one.
However, even if it is a good idea to tweet the same tweet a couple of times, making the text and image different each time you tweet has a higher risk of receiving tons of interest and engagement. With this also, you can check the analytics of the type of tweets and contents works well.
Your Tweets Should Look Good
Links can be a great help for contents but having long tweets can limit the character count of your tweet. Instead of tweeting the whole link, you can maximize link shorteners. With this, it also makes your tweets neater.
As Twitter keeps on changing, adding videos and images can make a great difference as well because they make your tweets more attractive instead of having dull tweets. Engagements are usually high with this kind of tweets.
Your displayed photo and header should match the business that you have. Make sure that the pictures that you are going to use have high resolutions and fits with the standard sizes that twitter has.
Even your profile bio should be presentable as it is the first thing after your picture that a visitor will look at. Make it short and exciting, like phrases that describe your business or page.
Create a Proper Tweeting Schedule
It may sound so vain, but there are appropriate hours where the engagement is higher compared to other hours of the day. You should properly study the perfect timing, and make scheduled tweets to increase awareness and engagement for your tweets. This way, a lot will be aware of your business.
Takeaway
As social media marketers, using influencer marketing enables us to learn new strategies about social media and how to connect and achieve more engagements. Knowing Twitter’s basics and setting up a profile can help you understand the advances.
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