If you run an eCommerce business, you’ll understand the importance of your ranking position in the search engine results. Unless you’re at the top of the pile, you’ll not get the number of visitors you’ll need to stay afloat.
A staggering 90% of online retailers fail within their first year, the most common reason for failure is a lack of online visibility. The best way to address this issue is to harness the power of search engine optimization.
But does SEO promote success? And, why invest in SEO?
Let’s have a look at some undeniable benefits of SEO for your online shop.
1. SEO Is Free
One of the biggest benefits of search engine optimization compared to using pay-per-click advertising to push your eCommerce business up the rankings is that SEO is free.
With the right team behind you, it is possible to make all of the changes needed to your content and your website without having to pay.
Of course, if you don’t have your own dedicated team working your SEO in-house, you could always outsource the task to a specialist. This will cost you, however, the returns you’ll yield from your investment will make it worthwhile. Learn more about one such company that offers SEO services to eCommerce brands here.
2. You’ll Bring More Customers to Your Site Through Organic Search
There are many ways that you can bring customers to your site and you probably employ many of these tactics such as social media marketing, email marketing, media advertising, and affiliate marketing. However, SEO offers the potential to bring new, unique customers to your site.
By appearing at the top of the first page of the search results pages for any keyword related to your retail niche and the products you sell, you’ll be able to maximize the number of visitors you get onto your site.
The next step is to convert these visitors into buyers.
3. SEO Creates Trust in Your Brand
If you’re doing everything right in terms of your SEO strategy, you’ll soon find your way to the top of the search results for any keyword relating to your business and products. Your ability to get your spot on the first page is heavily reliant on your ability to assert yourself online as an authority.
If the likes of Google see you as an authority and rank you accordingly, then your customers will start to see you as a trustworthy source too.
To build the authority of your site, you’ll need to put considerable effort into technical SEO tactics such as building backlinks and boosting your page load speeds, The Benefits of SEO for Your Online Shop.
The benefits of SEO to your eCommerce site are that you’ll build trust with your customers, get more customers to your site through organic search, and you’ll not need to spend out much to achieve it.
If you’re already reaping the SEO benefits but are looking for more tips for your online business, check out the technology and business sections of the site.