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Understanding Different Backlinks and their Functions



Over the past years, Google reshuffled its algorithms multiple times. 2019 reported approximately 3620 changes in Google’s algorithm making it even more sophisticated. Despite such changes, integrated links within websites or backlinks are still the most accepted top-ranking factor to be considered. Although Google did not change the existence of backlinks, it introduced various new backlinks that demarcate the working of search engines and links between websites.

When you seriously get down to selecting links, you opt to buy backlinks online. Now, on a serious note, there are only two types of backlinks that exist: Dofollow links and Nofollow links. However, a person reading on a webpage can never differentiate between the two links. But, there is a difference in source code. A specific tag is present in the source code for determining how different search engines along with Google view such a backlink, also determining the effect of the backlink on your search engine optimized profile.

Do-follow Backlinks

Dofollow backlinks are considered one of the most valuable and common types of backlinks when it comes to SEO. a do-follow link on a website hints at an organic type to Google. Basically, you are telling Google that the target developer didn’t purchase the link and at the other end, you are testifying for your website’s content.

Dofollow is simply telling other websites and Google that the content presented on this website is noteworthy and has to be noted because it is important. A normal link integrated into a website can be a do-follow link, just the source code would differ although it would look exactly the same as a regular operational link.

One of the major reasons for using do-follow links is this, it is super easy to insert and is simple to put in any place without thinking much.

Nofollow Backlinks

No-follow backlinks are less valuable and less common when compared to do-follow links. They usually tell search engines to ignore a certain link being used on websites. The official definition used by Google in reference to a no-follow link is they supply a way for webmasters by initiating their delivery to search engines. They mostly guide the search engine to not follow links of a respective page or not follow any particular link.

The HTML coding for these links is however similar to do-follow links. But there is one major difference between the two, the rel equals no-follow tag. The percentage of portions using do-follow links and no-follow links will vary to a huge extent. Google expects a healthy blend of both these links to make a good profile.

Another big difference between these two links is Google places a lot of value on none other than the do-follow links making them the right choice for the SEO. on the other hand, no-follow links are usually ignored by the algorithm in many cases. This makes it less wanted for SEO.

Origination of Nofollow Links

Although no-follow links are way less common and accepted than do-follow links, it is majorly available in many places, to be picked up from the internet. Mostly you get these types of backlinks from websites where you have uploaded your own content and links as these sites never vouch for the accuracy of your content.

Some of the common platforms or places no-follow links usually come from are:

  • Social media platforms like Facebook, LinkedIn, and Twitter
  • Content aggregation sites
  • Blog comments
  • Forums like Reddit
  • Q&A websites like Quora
  • Press Releases

Apart from these, many trusted sites such as Wikipedia also use no-follow links to reduce the magnitude of spammy link requests.

Are Nofollow Links Important For SEO?

It might be surprising, but no-follow links do offer some value to SEO. the official stance given by Google on no-follow links is they don’t follow them. This states that Google doesn’t pursue no-follow links most of the time but there are certain times when they have to go for no-follow links. But it is tough to mention these circumstances as Google never listed them up or shared any information. This makes the SEO developers do enormous testing in order to identify various instances when the no-follow link was obeyed.

Evidence shows that no-follow links coming from high-authority websites such as Wikipedia can improve the rankings of websites organically. There are certain websites that Google trusts completely due to its past reputation and offering high-quality content. These sites, when linked to other websites, build up their reputation and elevated their ranking as well. In such a case, Google ignores the no-follow link easily.

However, it is not that all no-follow links will be overlooked by Google. Of course, if you pick a do-follow link from one such good-profiled domain, it would create more value for your website.


Backlinks are the most important factor in SEO and ranking. One needs to understand the input of backlinks and have knowledge of differentiating between links before linking their website to other sites. There are various backlinks that can be used by marketers to improve the ranking and SEO of their site. But the most known and accepted backlinks are the do-follow and no-follow links. The article differentiates between the backlinks and helps you understand them thoroughly.