Digital Marketing

3 Essential Tips to Leverage Graphics for Social Media

Did you know that users spend about 30 minutes per day on Instagram in 2021?

When users are on Instagram for a certain amount of time each day, you want them to stop and take notice of your post. Social media is over-saturated with posts, so you need to be strategic to get your content to stand out.

Graphics are everything on Instagram as it is a visual app. Posting the right graphics can help your social media marketing strategy.

Read on to learn three essential marketing tips to leverage graphics for social media.

Use Design Best Practices

The first tip we have for your social media graphics is to learn best design practices.

Ensure you are always using the right dimensions for each platform. Graphics should be sized properly for Instagram, Facebook, and Twitter respectively.

Always make sure your visuals are consistent with your company branding. You want it to accurately show off your products, services, and community.

Keep it simple! Do not over-edit your graphics. Have a clear subject and remember the rule of thirds.

Always make sure you have enough contrast and get familiar with the color wheel. Use natural light and don’t overexpose your images.

Use a consistent style of images. They should represent your brand and bring it to life!

Use Logos

Logos are very important when it comes to branding for your social media graphics. Putting your company logo on your social media posts not only creates consistency but also strengthens your social presence by boosting brand awareness.

If you are creating eye-catching graphics that have a logo, they become shareable posts. When users share them with their followers, your brand’s reach increases.

Make sure you choose the best logo maker and your logo is in a visible spot on your graphic. It is a best practice to continue to place the logo in the same spot in all of your graphics. Logos can also help attract backlinks to your page.

The first step is creating the perfect logo for your brand. Free logo design services can help with that!

Use Design Tools and Resources

There are several free design tools and resources that you should take advantage of. They allow you to do everything all in one place.

You will be able to pull stock images and add text to your graphics all in one place. They will help you to easily create a variety of images.

You can add text overlay to graphics to create graphics for quotes, industry news, company events, infographics, giveaways, and tips.

We recommend creating templates within these design resources that will be ready to go when you need them. You can swap out images and text and they’re ready to go.